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RDA Global Mobile Worker Survey tracks plans to purchase an iPhone among Apple users, iPod owners, and mobile phone users who are not already Apple customers. It also captures key spending patterns among those planning to purchase an iPhone. The survey was conducted May 16th-May 23rd and a total of 1027 highly-mobile workers completed the survey.

This report provides data and analysis to answer the following questions:

  • Are mobile workers likely to purchase an Apple iPhone?
  • How far will Apple break into the market of non-Apple users and non-iPod owners?
  • How will mobile workers respond to the price of the iPhone?
  • How likely are Blackberry or Treo users to buy an iPhone?
  • How will the iPhone impact AT&T’s bottom line?
  • How do the monthly minutes used by those planning to buy an iPhone compare with those not planning to buy one?

This report also provides data and statistics on market segmentation for iPhone demand including a close look at purchase plans among a variety of worker occupations, income levels, age brackets and other demographics.

Executive Summary: Free (download below)
Full Report: $395 USD (10 Pages)

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